I came up with the idea behind a Sense Of Wander when I was a lot younger. And after my diagnose
with Urachus Cancer I decided to go with my gut feeling and chase this dream I've always had.
I’ve always been intrigued by fashion, and the movement around it. I wanted to create
‘the cool stuff’ as I use to call it, but still keep it affordable.
Growing up, being quite poor, sparked my creativity and I found so much satisfaction and happiness
when creating 'something from nothing'. As I got older and learning about the current fashion industry
and the damage it does to our world, I decided that if I ever wanted to join with a brand, it should be
contributing to a better world in stead of help destroying it.
When I started traveling, I learned about all these amazing new cultures and came across so many
really great secondhand material which I figured, could be re-used in to new clothing or accessories.
Over the last 7 years I travelled all over the world and when I turned 24, I got diagnosed with Urachus
Cancer. This changed my life and view on it. I decided and promised to myself that if I would be lucky
enough to get better I would really follow my dreams. So when that happened, I went ahead and
set up something that would contribute to a better world, would help me focus on positivity and that
with every sale I would make, I would donate to Cancer research as I have to thank my life to their work.
F o u n d e r
O u r s t o r y
Sense of Wander, or SOW came to life when a passion for re-using old-but-cool material, traveling,
surfing and a slight fashion addiction came together. Here at SOW we are always on
the hunt for cool and unique and organic material around us, we look at that material and create
something new from there. This way we recycle and work with a -as little waste as possible- policy.
Slightly hipster, minimal and unique are key words we like to connect ourselves with.
Not only are we trying to contribute to a hopefully (Hey, you got to dream a little!) better world,
but it also allows us to always travel and explore new places to get inspired and find new material.
We think there are worse ways to spend our days!
When buying something from SOW you can be sure it has been created from recycled or organic
material and is always unique as we only have single pieces or a few of every item. But by doing so,
not only do you contribute you to a more sustainable world, you also pay a little towards Cancer
research. Because 10% of every sale goes directly to KNWF Cancer funds.
We sure hope you like our stuff as much as we did creating it!
XO - SOW